GovEvents’ Stephanie Gravel Talks Event Marketing Trends During the COVID-19 Pandemic

On April 8, GovEvents' Director of Client Relations, Stephanie Gravel, was invited to speak on Government Marketing University's (GMarkU) daily IDEATION virtual call.

Stephanie discussed the current government events climate and the latest event marketing trends during the COVID-19 pandemic, including:

  • Data on cancellations, rescheduled events and the transition to virtual and online
  • Competing in the growing virtual events market
  • Best practices for rescheduling events and digital event promotion
  • And more!

Couldn't make the meeting? No problem! You can listen to the recording and follow along with these slides.

You can also sign up to join the daily IDEATION calls for insightful discussion, innovative ideas, and practical strategies to support your government marketing efforts during the COVID-19 pandemic and beyond

It’s Time to Stretch Into Hybrid Government Meetings!

Extending a meeting over the internet ("online" or "hybrid" conference/meeting extensions) means broadcasting meeting content in a way that remote attendees - in the U.S. and potentially worldwide - can securely access the presentations, interact with the presenters, discuss the topics online,  chat & network amongst themselves, and access archives of the conference/meeting sessions afterwards.

Here are the top "myths" I hear from government meeting planners:

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Budget cuts push conferences online

Originally posted Nicole Blake Johnson on Federal Times

Decreasing travel budgets are forcing agencies to conduct more meetings and training seminars online.

The Defense Department, for example, doubled the capacity of its Defense Connect Online system -- an internal collaboration tool -- this year to accommodate more simultaneous audio and video Web conferencing across the services. DCO's reach grew to 800,000 registered users in February, which DoD attributes to departmentwide travel and conference spending cuts.

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