B2G Content Marketing Boot Camp

Good content, delivered to the right audience on a regular basis, helps you build a brand for your company and become top of mind. Being top of mind develops more qualified leads.

Small and medium size companies are struggling to stand out in the government market, to differentiate themselves from the competition.

Good content, developed for and delivered to targeted audiences, can help you stand out to those you need to influence. Content created properly and delivered through the right venues can: 

• Help you persuade buyers and influencers
• Make your company an information source for a particular product/service offering (yes, even products)
• Develop the “top of mind” status that attracts both buyers and potential partners
• Make your company a preferred source
• And much more! 

Content can take many forms, among them: 

• Webinars and live events
• Podcasts
• Web radio
• Media appearances
• Video
• Blogs
• White papers
• Ebooks
• E-zines
• Custom publications
• And more!

You don’t need all of these, but you need to develop a platform that regularly delivers content to a defined audience if you wish to stand out and grow your business. And you don't need a big budget to develop a good content program.

The B2G Content Boot Camp will address these and more, not simply how to choose the format(s) best suited for you, but how to create good content, then find the right venues to share it. It will include real-world examples and step-by-step processes to get started.

The B2G Content Boot Camp will feature expert advice on white papers, blogging, webinars, podcasts and more- each there to walk you through each step of content selection, creation and deployment. We will discuss developing content, finding other content to share, leveraging the content of partners and content delivery. Real-world examples and hands-on exercises throughout.

Registration fee includes a 100+ page workbook, beverages and snacks.

Contact me now to reserve your seat:   markamtower@gmail.com or 301 854 9493

This workshop is one of six workshops that are part of the Government Market Master (GMM) continuing professional education program (GMM)and is a certificate program dedicated to providing the highest quality education for the government contracting community.