MMA Forum London

The MMA's EMEA Forum in London will have a packed agenda focusing in three key areas - Building Mobile Capability, Demonstrating the Impact of Mobile and Cultivating Inspiration and Innovation in the Mobile space. Building Mobile Capability will present case studies and insights from advertisers showing how they have built their mobile strategies and integrated them into their overall marketing and their businesses. Sector experts will highlight and explain the latest trends and insights within the mobile ecosystem, decluttering the clutter and pinpointing key mobile behaviours, all geared to help develop more effective mobile marketing and advertising.

To further demonstrate the impact of mobile, the MMA will share the results from its proprietary SMoX research - a study delivering real data on mobile's impact in a multi-media advertising mix. Cultivating Inspiration and Innovation is where creativity and technology meet. It's an opportunity to showcase how mobile is being used to develop closer connections to consumers in new, scalable and effective ways. Attendees will leave better informed and with a clear view on how to be more successful in mobile.