Social Media and Defence--Threats and Opportunities
The rise of social media has completely transformed the way people communicate. Organisations of all structures and sizes have had to re-evaluate how and when they connect and transmit the messages that are important to them.
This masterclass considers social media from the perspective of organisations within the defence industry. How can defence organizations best take advantage of the opportunities afforded through social media, while protecting themselves from the reputational risks?
Why you should attend
• Gain an understanding of potential threats/opportunities inherent in social media
• Applied social media listening/intelligence gathering
• Workflow and governance for effective social media participation (rules of engagement)
• Global/regional/local dimensions of social media interaction
Speaker and Presenter Information
Philip Trippenbach, Account Director, Edelman Digital
As a digital strategist at Edelman, Philip applies his strong editorial background as a journalist, game designer and producer to communications strategy projects for clients including Aviva, Anglo American, Astra Zeneca, GE, HP, Qualcomm, Xbox and Rolls-Royce.
View Exhibitor/Sponsorship Details
When
Thu, May 14, 2015, 8:30am - 5:00pm
Cost
| Delegate: | £999.00 |
Where
Grand Copthorne Waterfront Hotel
392 Havelock Road
Singapore SG
Get directions
Website
Click here to visit event website
Organizer
SMi Group Ltd
