How Not To Be Boring on Government Social Media

Learn How the City of West Hollywood, California Uses Authenticity to Deliver Their Message and Drive Results

On October 27th, join ArchiveSocial and the City of West Hollywood, California for a discussion about how to leverage the personality of your city to more effectively communicate on social media. From pedestrian safety PSAs in the form of colorful music videos to tongue-in-cheek ads promoting public transportation, the City of West Hollywood engages their constituents through over a dozen social media channels and has become an award winning example of how public agencies can communicate in an authentic fashion, while managing legal risk and critical government requirements such as the California Public Records Act.

This webinar will provide you will an opportunity to hear directly from the City of West Hollywood, California and ArchiveSocial to learn:

• How the City of West Hollywood engages constituents through humor and authenticity on social media.
• How the City of West Hollywood’s Internet & New Media strategy helps them better manage their social channels.
• How local government agencies can mitigate risks and liabilities created by social media in local government.
• How local government agencies efficiently maintain digital records for compliance with the California Public Records Act.