Event Marketing Safety and Security 2018

A Free Online Conference

From the world’s largest resource on face-to-face marketing comes Event Marketing Safety & Security 2018, an online conference designed to arm you with the intelligence you need to:

PROTECT YOUR EVENTS. How to design event security strategies for events of all sizes, how to understand threat levels and how to best execute a protective event blueprint.
PREPARE FOR AN INCIDENT. Best practices and intelligence on creating contingency plans spanning health crises, medical emergencies, terrorism incidents, bio hazards and other “breaches.”
REACT IF YOU NEED TO. How to review and react during a security or safety incident, how to stay in contact with attendees during a crisis and how to communicate with local authorities during an emergency.

Sessions Include:

11:00-11:30 AM ET: The New Rules of Event Safety: A Primer for Keeping Events Safe in a Changing World

We’ll kick things off with a look at where event security was, where event security is going and where your event security plans need to go.

What’s changing in event safety
What makes an event safe
Common pitfalls/mistakes
Event insurance checklist

Instructor: Scott Carroll, Executive VP, Take1 Insurance (and Secretary of the Event Safety Alliance)

11:45AM-12:15 PM ET: Event Security Staffing

The ins and outs of building the right safety and security team for events—the right people in the right places… all ready for the wrong things.

Which security staffing roles are needed for which events
Calculating how many security staffers you need: Ratio of security staff to crowd size
Making an Entrance: From frisking to metal detectors and beyond, the latest thinking on event entrance security protocols

12:30-1:00 PM ET: Event Crisis Communications

Communications is the lynchpin – how do you keep everyone in the know.

How to contact and stay in contact event attendees in an emergency
How to communicate with local municipalities/first responders
How to leveraging social media for communication in a crisis

1:15-1:45 PM ET: Anatomy of an Emergency Plan

Understanding threat levels, contingencies and what to do in an emergency—that’s only a portion of what goes into a strategic and stable event security plan.

The elements of a security plan and how they are changing
Preparing for incidents of all sizes
Adapting the security plan to the venue and contingency planning

1:45-2:00 PM ET: Emergency Plan Discussion in Lounge

2:45-3:15 PM ET: Medical Emergencies

How to install medical capabilities at events. Plus: Five things to do during the most common type of event incidents.

On-site medical facilities
Event medical staffing
Event triage and hospital transport

Instructor: Connor Fitzpatrick, COO, CrowdRX

THERE'S MORE! Access digital Q&As with speakers, a networking area for peer-to-peer chats, a resource center with articles and case studies plus top industry partners. Register today before we sell out all available digital seats.

Event Marketing Safety & Security 2018 is produced inside our new state-of-the-art Chief Marketer Academy virtual training environment.