Government Marketing Best Practices 2014
12th year! Government Marketing Best Practices 2014 is a half-day session covering what works in business-to-government marketing, from traditional methods through web 2.0 tools. This is one of the longest running seminars in the government market, started in 2000 and visiting over 20 cities throughout the U.S. This workshop is updated 2/x a year to stay current with the changes occuring in the GovCon community.
You must register in advance to attend.
Having the best products, services and technologies is NOT ENOUGH. Your need to tell your story to the right audience!
Learn what is working in marketing to government buyers and influencers:
- What is the state of traditional advertising when focusing on the government market- space ads, broadcast, white papers, events and more.
- How does your marketing support the sales efforts for GSA Schedules, IDIQs and GWACs? Does your marketing act as a lead generation tool?
- What are the best methods for positioning your company as a thought leader in one of the emerging areas: Cloud, cyber, LEED/green, mobile, and more.
- Which web 2.0 tools (blogging, podcasts, video, webinars, Twitter, social networks) are best for your company and are you leveraging to the max?
All this and more from leading industry expert Mark Amtower.
You can register here on GovEvents and we'll contact you regarding payment. Or, to register or to get more details, call Mark Amtower at 301 854 9493 or email Mark@FederalDirect.net.
The fee for this session is $295.
We will provide a 100 page workbook, drinks and snacks.
Registration is required here on GovEvents and we will contact you for payment.
Speaker and Presenter Information
Mark Amtower, author of Government Market Best Practices (2005) and Selling to the government (2011). Government Marketing Best Practices has been presented as a public seminar over 50 times over 14 years. He will be joined by a guest speaker.
Expected Number of Attendees30
Relevant Government Agencies
DOD & Military, GSA, government contractors
This event has no exhibitor/sponsor opportunities
Tue, Apr 8, 2014, 8:00am - 12:00pm ET
Maryland Center for Entrepreneurship
9250 Bendix Rd
Columbia, MD 21045