GAIN 2019

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Become a GAINer by attending the premier conference focused on the Government Marketing Community – GAIN 2019. This year's theme is “The Government Customer Journey” A Modern Marketing Map for Customer-Centric Success.

You know that your government customer is fundamental to your strategic success. At the heart of everything your marketing organization does, should be an all-encompassing consideration of your customer – both internal and external.

Customer-core. Customer-centered. Customer-centric. Customer-obsessed.

The external customer: Government Buyers
Digital tools and channels have dramatically transformed the way government buyers choose to purchase. They’re more empowered, and more inclined to research online before reaching out to a sales rep. Because of digital, the fate of marketing campaigns and sales pipelines lies very much in the hands of the buyer. And despite this shift in power, a large number of marketing organizations still haven’t adopted a customer-centric approach to marketing and selling.

The internal customer: Sales
Your other customer – sales. In many companies, the sales and marketing departments have a dysfunctional relationship. These teams tend to operate in siloes, each with their own set of priorities and thought processes, resulting in an internal clash. It is clear how crucial marketing and sales alignment is for driving overall company performance. When both teams are in sync, it dramatically improves marketing ROI, sales productivity and, ultimately, top-line growth.

At GAIN 2019 you can expect roundtables + training, opportunities for GAINers to meet and greet, ask questions, and make important connections.

Our cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with.