Government Marketing University Power Hour

To protect the health and safety of attendees, this event has been moved to online-only due to COVID-19 concerns.

New Date: 5/7/2020

Power Hour is interactive as well as high-energy to ensure all who attend will walk away with new ideas and be ready to tackle your next big government marketing campaign with new ideas and strategies. Attendance is limited to government marketers and sponsors only.

Join GMarkU and Government Executive Media Group for Mission Impossible: Creating a Cross-Functional Integrated Marketing Plan.

Learn best practices (learned from many hard-fought lessons) and the 7 keys areas necessary to creating a successful cross functional integrated marketing plan, to include:

• Understanding your market & company objectives
• Finding the right balance of traditional & digital channels
• Breaking down organizational barriers
• Creating cohesive messaging & thinking outside of the box ideas
• Through anecdotal stories you’ll learn how to turn mission impossible into mission success!