The Power of Digital Marketing

Actionable insights for increasing citizen participation through digital marketing

Empower your citizens to respond and participate in your outreach with the Power of Digital Marketing.

Brought to you by Government Marketing University, along with industry thought leaders, you will walk away with the following digital marketing knowledge and insights to ensure you are reaching and influencing your key audience thru digital marketing:

Learn best practices on audience and platform segmentation
Customize citizen’s digital experience based on their location via geotargeting
Amplify modest budgets with paid digital marketing efforts
Create a social media sales funnel to improve the outcome of your government initiatives
Develop KPIs to measure success that are easy to communicate up the chain

Government Thought Leaders will share real life examples of a successful digital marketing case studies:

City of Mesa - CENSUS 2020
California DMV - REAL ID's

By attending this webinar, you will leave with actionable insights you can immediately apply to your citizen digital engagement efforts.

All participants will receive a worksheet on how to choose the best creative content, target audiences and measure a digital marketing plan for a project like the Census 2020 digital marketing initiative.