Federal IT (FIT) Personas Study: A Deeper Look into Your Government Customer

Join us for the first study release in our new Federal Information Technology (FIT) series designed to help you get closer to your federal technology customer.

The FIT Personas Study will highlight the different profiles of individuals that influence and make decisions for IT products and services at the federal level. Personas have been an increasingly popular tool to identify and pinpoint specific personal and professional factors that influence the decision-making process. Combining qualitative and quantitative feedback, these results will help you understand what makes your customer tick, both personally and professionally, and provide you key insights to inform your marketing and business outreach strategy.

Study results will be followed up with a panel discussion with key federal marketing professionals on how they use personas as part of their federal marketing practices.

EXCLUSIVE TO EVENT ATTENDEES:

Those attending will have exclusive complimentary access to the report. On July 6, 2020 the overview report and detailed personas will be available for purchase to the general public.*

COST (includes access to report)**

• $59 - General audience
• $49 - PSC members

PANELISTS:

• Panelists to be announced soon!

AGENDA:

THANKS TO OUR SPONSORS:

• Professional Services Council
• Government Marketing University

*The 2020 FIT Personas results reports will be available for sale to the general public on July 6, 2020 starting at a price of $199.

**PSC members: Contact Mari Canizales Coache (maric@marketconnectionsinc.com) for member discount code.