Auditing Social Media: Avoid A Social Media Mess

This event qualifies for 2 CPEs

Definition: A social media management audit is a series of steps taken to evaluate and optimize critical processes supporting the social media strategy. Performing a social media audit can help any organization to stay on top of its virtual presence.


Conducting a social media audit is a key part of managing the operational risks within this social media driven world.


This timely, two hour CPE training event is designed for the experienced internal auditor and others who have to create a realistic assessment of the Social Media assets of an organization.  You will hear sensible solutions to controlling the chaos that comes with social media connections. Social media needs to be managed properly with internal controls to reduce the inherent risks it creates.


Completing a social media management audit answers several questions about the relationship between an organization and its virtual audience including some of the following:

  • Do your policies align with and promote good practices?
  • Are you aquiring the appropriate virtual assets?
  • Do processes adequately mitigate reputation risks?
  • Is access security adequate?
  • Are there sound controls over virtual asset acquisition?

Completing a social media audit answers several questions about the relationship between an organization and its virtual audience. This internal audit can have within its scope:

  • Does a presence on Twitter bring in new customers?
  • Is the Facebook page retaining old ones?
  • Are there virtual profiles that are not in line with an organization's marketing plan? An effective internal audit can help to realign them or indicate they need to be disposed of.

Speaker and Presenter Information

Robert Berry will be the instructor and he is known as "That Audit Guy".


Robert believes the ultimate goal in business is to improve people, processes and profits. Every organization exists to make some sort of profit. Behind every profit is a series of business processes that must be in sync. But behind every process is a person. People are the heartbeat of every organization and need to be developed and supported.


Robert has spent the better part of his career trying to bring out the best in people. As a result, you will find that his training courses are practical and actionable. The compelling content typically contains good visuals to stimulate recall along with clear and concise language. As a service provider, Robert's approach is honest yet empathetic. The internal audit funciton and management can work together to evaluate processes in an organization to bring out the best in everyone.


Robert has worked as an auditor and an accountant in small and multi billion dollar organizations. You will find the standard alphabet soup behind his name (CPA, CIA, etc), but improving people, processes and profits is what matters most.

Relevant Government Agencies

Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Census Bureau, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, USAID, State & Local Government, National Guard Association, EEOC, Federal Government, FDA, Foreign Governments/Agencies, NSA, FCC

Event Type

This event has no exhibitor/sponsor opportunities

Thu, Sep 3, 2020, 8:45am - 10:45am CT

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