Delivering Customer Value Through Enterprise Architecture Services Training

This event qualifies for 3 CPEs

The practice of architecture (enterprise, business, data, etc.) needs a services-based approach to provide business-outcome focused results. Architecture services communicate the business value of architecture to stakeholders concerned about issues such as cloud migration, improving citizen experience, cloud security, and more.


Participants will learn how to organize architecture services into discreet plays to ensure delivery consistency. Individual plays identify the types of service, the target stakeholders (i.e., customers), recommend team composition, work approach, deliverables, tools, and more. Plays are organized into a playbook providing a descriptive foundation to grow the architecture practice team’s skills, toolsets, and adapt as organizational customer needs evolve.


Participants will receive access to a sample playbook containing a range of plays addressing architectural services and orientation on the different parts and tailoring them for individual team use. During the session, participants will walk through the details to deliver a business-aligned portfolio analysis service. This enhanced application rationalization service will identify deliverables, methodology, staffing, etc. Participants will also learn how to develop tailored service plays for their organization based upon EA program maturity.


  • Develop and apply “Enterprise Architecture services” to make the EA practice relevant to the needs of the enterprise
  • Define EA services and supporting plays to clarify roles and integrate team efforts (e.g., Regulatory Compliance, Transformation Planning, Risk Management)
  • Identify how to use services to deliver value
  • Examine how to develop an architecture service playbook by reviewing established plays


  • Course Slides
  • Sample Architecture Playbook
  • Certificate of Completion


The intended audience for the course is for Federal Agency, Defense Contractors, and Industry professionals:

  • Enterprise Architects
  • Business Architects
  • Business Analysts
  • Cyber Security Professionals
  • Chief Information Officers
  • Business/Mission Owners, Program and System Managers (PMs and SMs)
  • Solution Architects

Speaker and Presenter Information

Dr. Cort Coghill is the director of education operations at the FEAC Institute. In this role, he works with hundreds of enterprise architects every year, helping them solve a wide variety of problems facing their enterprises. He speaks at different conferences and classrooms around the world every year. His experience includes prior service in the United States Navy, United States Civil Service, and as Senior Researcher and Program Manager for the Battelle Memorial Institute. He is also a member of the instructional staff at California State University, East Bay-Continuing Education.

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Thu, Feb 25, 2021, 8:30am - 12:30pm ET

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Digital Government Institute

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