Advanced Federal Marketing Mastery

Overview

Advanced Federal Marketing Mastery™ is a seven-part virtual training with companion workbook to guide you through the technique and timing of your own individual company-focused marketing plan for success in the federal government marketplace. As you progress through the series with our expert instructor, Advanced Federal Marketing Mastery™ will show you how to set the stage for growth by providing tools you can utilize in your proactive marketing, sales, business development and capture efforts. Whether you have tens of millions of dollars in federal revenues to start with or are just beginning in the federal marketplace, you will find specific actionable information in this training that will help you map and begin to attain your goals.

This virtual training is geared towards all contracting levels in the federal marketplace; starting out, mid-level, to experienced. With over 100 pages of actionable tools and techniques you can begin to change and shape an effective marketing approach to the federal customer.

Who Should Take This On-Demand Virtual Training

Business development professionals, capture professionals, inside and outside sales representatives, managers, marketing professionals, public relations professionals, business owners and anyone involved in growing revenue or supporting the government sales process in your company.

Topics Covered & Key Take-a-Ways

What’s New in How the Federal Marketplace Functions
TargetGov FAST® WIN Process & Sales and Marketing Funnel™
Artificial Intelligence and Data Scraping Tools in Procurement
Standing Out To Government and Prime Contractor Decision-makers
Differentiators & Your Value Proposition
The Value of Customer Research
Your Secret Weapon for Success: CPARS and Your Internal Customer Service Process

Speaker and Presenter Information

Gloria Larkin is CEO and Founder of TargetGov and a nationally known speaker, author, trainer and federal contracting business development expert. Her expertise has developed through creating TargetGov and helping large and small businesses nationwide win 7 billion dollars in federal contracts. Ms. Larkin has been interviewed on MSNBC, quoted in the Wall Street Journal, INC Magazine, INC.com, and TheStreet.com. She is an expert author with articles regarding federal business development published in local, regional, national and international publications. She is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” now in the fourth printing! (book & Kindle) and the “The Basic Guide to Government Contracting: How to Sell Your Services and Products to the U.S. Federal Government”.

Relevant Government Agencies

Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC, Federal Government, FDA, Foreign Governments/Agencies, NSA, FCC