Data Deprecation, 1st Party Relationships, and the Impact on CX

Digital marketing is being re-shaped by a rapidly changing regulatory environment, growing fears about consumer privacy, the deprecation of tools like cookies and mobile IDs, and the continued domination of the space by a small number of platforms.

Join Pega’s Tara DeZao and guest speaker, Forrester VP & Principal Analyst, Joanna O’Connell for a can’t-miss webinar session where you’ll learn:

• What challenges and opportunities are ahead for marketers and advertisers?
• How can organizations lean into their owned channels, proprietary data, and artificial intelligence to bridge the gaps?
• How can marketers extend the same experience onto paid channels?