Sentara Healthcare: How Digital Tools Enable Enterprise-wide Engagement for Patients and Employees

Pre-pandemic, Sentara Healthcare was already on a course for harmonizing and integrating its 55 data sources to empower patients and employees with critical actionable information to support its enterprise which spans across Virginia and North Carolina.

Through data integration, secure SMS and email communications have been established that help to keep the community and employees up to date, providing important hospital and clinic policy and procedure updates. With efficient use of data, Sentara was able to build and sustain trusted employee relationships and reassure vaccine availability and care access when and where needed to populations they serve.

In this webinar you will learn:

• How patient outreach and employee engagement can support employees and deliver key community updates in an all-digital work from anywhere world
• How efficient use of data informs and refines enterprise-wide campaigns to segmented audiences
• How new tools and technology can help dispel misinformation and support vaccine and care availability