Adobe Data & Insights for the Public Sector Webinar Series

The Future of Analytics in Government

As federal, state, and local governments look to modernize IT infrastructure and deliver personalized and connected digital experiences to their constituents, data and analytics has never been more critical. At the same time, the volume, variety, velocity, and veracity of data continues to accelerate while the number of analytics tools rapidly expands. During this session, agencies will gain a better understanding of the future state of analytics in government and how to close the gap between data and meaningful, actionable analytics.

Moving beyond the basics of digital government with advanced analytics enables agencies to tailor their websites, apps, and social channels to users with a higher level of personalization. In turn, this helps to reduce the friction associated with navigating online services, enabling digital self-service, optimizing call center interactions, and helps to get the right information or services to the right person on the right channel at the right time.