Marketing strategies are straining under the impact of unpredictable macro forces, the erosion of traditional sources of brand value and burdensome operational complexity. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20% less likely to exceed their targets, indicating that they aren’t collaborating effectively.
To thrive in this environment requires relentless and transparent prioritization. Join us at the Gartner Marketing Symposium/Xpo™ 2023 conference as we explore this year's theme, Marketing’s New Directive: Reprioritize, Rethink, Realign, and learn cutting-edge marketing practices to drive efficient growth.
Gartner Marketing Symposium/Xpo 2023 offers attendees the opportunity to advance their thinking as strategic leaders, and bring their marketing vision to life with the best mix of insight and research-backed sessions to cut through the hype and delve deeper into areas that drive results.