Drive New Business Growth With a Hybrid Product-Led and Sales-Led Approach

Product-led growth (PLG) is a go-to-market (GTM) strategy or motion that is hitting its stride in B2B after much acclaim in the B2C technology world. By adopting a product-led go-to-market approach, or by blending product-led and traditional sales-led methods, technology and service providers (TSPs) create new growth springboards. PLG strategies can be applied across the entire stack of technology. According to Gartner, 75% of all SaaS providers will apply PLG techniques to drive customer growth and expansion. This complimentary webinar will help product leaders explore the variations in how PLG opportunities materialize, from lower stack all the way to applications. You will get insights into what users and buyers look for, and how technology and service providers can drive scale through hybrid product-led and sales-led approaches.