The Retail Industry Deep Dive: Targeted BI & Gen AI Capabilities

The retail sector has been hit particularly hard by the post-pandemic environment, as shifting customer expectations has made profitability a real challenge. Consumers now demand personalized recommendations and a seamless brand experience, no matter where they are shopping. The rise of social media and growing importance of brand identity has also made it imperative for brands to maintain a positive social presence across numerous channels. Meanwhile, backend management and supplier relationships are as important as ever, particularly as the supply chain continues to experience disruption.

Retailers must take advantage of the abundance of data available to stay ahead of customer demand and enhance the customer journey, all while keeping their data secure. While retail has been utilizing business intelligence in interesting ways for years, Gen AI has exciting potential to streamline operations, simplify complexities and take the customer experience to the next level.

In this episode of the BI Report, join host Gowri Selka and her panel of expert guests to learn more about how the retail sector can best deploy Gen AI and BI capabilities to get ahead in this competitive market.