How To Promote Your Business In The Government Market (Image And Marketing)

How To Promote Your Business In The Government Market (Image And Marketing)

Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals.

CLASS TIME: Every Tuesday evening from 6pm to 8pm EST/ 3pm to 5pm PST

LOCATION: Online (Remote access will be emailed to confirmed registrants)

How to Promote Your Business in the Government Market

Image – Creating a Brand That Speaks to Government Buyers

• Creating a professional image that attracts buyers and teaming partners
• What marketing tools to use as a Government Contractor
• Why I need Capability Statements
• What is a Capability Brief (Power Point Presentation)
• Why creating a Capability Video may be the most powerful marketing tool
• Building or revamping your website to be government friendly (Capability Page)
• Creating a Business Card that is a “mini capability statement”

Marketing – Designing a Marketing Plan and Building Your Dream 100

• How marketing in the government is different
• Email Strategies that help you to win contracts
• What do I say to a contracting officer
• How do I market to a large prime contractor
• What are the best networking events as a government contractor
• How to build my DREAM 100 List
• Identify Top 10 Federal Agencies & Award Amount by NAICS
• Training on how to use www.USASpending.gov

Also, these classes are OPEN to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.