Gartner 2025 Tech CMO Leadership Vision: Key Trends Shaping the Future

To succeed in 2025 and beyond, Tech CMOs must effectively differentiate their brands, create organizational structure to drive efficient revenue growth and ensure marketing strategies and resources are delivering desired outcomes. However, despite an average marketing budget of 6% in 2024, Tech CMOs often struggled to defend brand investments, create better alignment with go-to-market (GTM) partners and structure their organizations to best drive business outcomes. In 2025, leaders will have the added pressure - and opportunity - to leverage technology, such as generative artificial intelligence (GenAI), to deliver value. The advent of GenAI technology hasn’t made this easier, raising executive expectations for both creativity and cost savings amid an overabundance of tools for GTM teams that often haven’t yet proven substantial return on investment (ROI). Join this complimentary Gartner webinar as a Gartner expert shares key planning elements that will help you drive sustainable growth in your organization and succeed. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

• Learn key trends shaping the future for Technology CMOs
• Hear emerging priorities related to brand investment and organizational structure
• Understand actions related to metrics, talent and emerging technologies CMOs must undertake

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