Reaching, Retaining, and Serving Dual Eligible Beneficiaries

Tailor your marketing, outreach, and retention strategies to effectively engage the dual eligibles market!

Join innovators from leading health plans, state-run plans, and non-profit advocacy groups to discuss effective techniques to connect with duals, promote brand loyalty, and improve quality of care for your dual members. Through case studies and action-oriented sessions, Reaching, Retaining, and Serving Dual Eligible Beneficiaries will help you devise tactical marketing methods, implement winning outreach programs, and increase member retention while reducing disenrollment.

Topics at a glance:

Emerging Opportunities in the Dual Eligibles Market
Marketing Strategies and Channels that Reach Duals
Make your Message Count – A Communication Toolkit for Duals
Guidelines for Marketing Compliance
Building your Brand – How Increased Brand Recognition can Translate into Increased Member Loyalty
Managing the Marketing and Enrollment Process
Member Outreach and Retention Strategies that Work
Behavioral Analysis of the Dual Market
Building a Strong Digital Presence
Managing an Effective Sales Force
Operational Structures that Reinforce Retention
Identifying Cultural and Linguistic Disparities that Impede Communication
Promoting the Demos – Launching an Early PR Campaign to Engage and Educate