Government Marketing - Beyond the Playbook

Join us for a candid, no-nonsense discussion on the realities of government marketing in today’s environment. Led by a team of industry veterans, this complimentary online hour-long session dives deep into the strategies, missteps, and evolving dynamics shaping marketing success in the public sector.

 

Over lunch, we’ll unpack the hard truths—what works, what doesn’t, including how to navigate shifting policies and procurement challenges, and how to best position your brand in the current government landscape.

 

Whether you’re new to the space or looking to refine your approach, you’ll gain practical insights and real-world lessons from experts who have been in the trenches. Expect sharp analysis, honest conversations, and actionable takeaways to help your organization stand out, build trust, and drive engagement (and pipeline) with government buyers and decision-makers.

 

OUR PROMISE—No fluff, no filler, no sales pitches—just the insights you need, delivered virtually over your lunch break.

Speaker Details

Lisa Sherwin Wulf
Founder and Marketing Consultant, LSW Marketing

 

Mark Amtower
Managing Partner, Amtower & Company

 

Michael Smoyer
President, Digital Government Institute

Event Topic

Management, Procurement

Relevant Audiences

All State and Local Government, All Federal Government

Other Agency

Other Federal Agencies
Government Marketing - Beyond the Playbook
Event Type
Virtual / Online
When
Tue, Jun 24, 2025 | 12:00 pm - 1:00 pm ET
Registration Cost
Complimentary
Website
Click here to view event website
Organizer
Digital Government Institute (DGI)