How AI-Native Providers Will Redefine the Market

AI-native companies are scaling 40% faster than traditional SaaS providers, signaling a major paradigm shift from software-as-a-service (SaaS) to service-as-software (SaS). As AI agents take on entire workflows, the definition of software is being rewritten. Join this complimentary Gartner technology webinar as a Gartner expert explores how SaS shifts the burden of execution from the user to the provider – and what that means for product, pricing and delivery. Learn what tech providers must do now to stay competitive in a market driven by outcomes, not interfaces. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

• Understand the core differences between SaaS and SaS – and why this shift signals a fundamental redefinition of software
• Explore what’s driving the rise of SaS, and how AI-native companies are scaling faster by delivering outcomes, not tools
• Gain insight into the strategic implications for tech providers as execution becomes the new standard for value delivery

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