GAIN 2025
Rewriting the B2G Playbook: Bold Moves for Modern Marketers
In 2025, change isn’t just coming—it’s here. Major changes in the market landscape - fast-moving policy and priority shifts, budget challenges, procurement changes - have made unpredictability the new normal. Government executives, buyers and influencers are more selective, risk-averse, and inundated with information, making engagement tougher than ever.
For B2G marketers, the old marketing playbook no longer applies. But with disruption comes opportunity—an opening to rethink strategies, break from outdated tactics, make sure your company’s impact is understood and build trust in transformative ways. Success now demands stronger partnerships, long-term value creation, and the ability to lead with authority.
This year’s conference is about taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.
Speaker Details
Stay up to date on the latest agenda and speaker lineup by visiting our website.
Event Topic
Networking, Social Media, TechnologyRelevant Audiences
All State and Local Government, All Federal Government, National Guard, Air Force, Coast Guard, Navy, City Government, County Government, Municipalities, State Government, Central Intelligence Agency, Department of Agriculture, Department of Commerce, Department of Defense, Department of Energy, Department of Health and Human Services, Department of Homeland Security, Department of Housing and Urban Development, Department of Interior, Department of Justice, Department of Labor, Department of State, Department of Transportation, Department of the Treasury, Environmental Protection Agency, Equal Employment Opportunity Commission, Federal Aviation Administration, Federal Communications Commission, Food and Drug Administration, Federal Emergency Management Agency, General Services Administration, Government Accountability Office, National Aeronautics and Space Administration, National Institute of Health, National Security Agency, U.S. Agency of International Development, U.S. Census Bureau, U.S. Office of Personnel Management, U.S. Postal Service, Veterans AffairsOther Agency
Office of the President (includes OMB), Other Federal Agencies, Judicial Branch Agencies
Government:
$ 595.00
Register by 09/12/2025
Industry:
$ 695.00
Register by 09/12/2025
Last Minute (9/13 - 9/18):
$ 745.00
Carahsoft Conference & Collaboration Center
11493 Sunset Hills Dr.
Reston, Virginia, US, 20190