The Gartner 2026 Top U.S. Consumer & Cultural Trends for Marketing Leaders

In support of navigating continuing impacts of 2025’s disruptive and uncertain environment, CMOs must increasingly align their marketing plans to the core values, current sentiment and expectations of their target consumers. This includes parsing brands by key behaviors, attitude and generation. Join this complimentary Gartner marketing webinar as a Gartner expert shares insights on the U.S. cultural climate and consumer sentiment heading into 2026. You will walk away from this session with answers to your vital questions to address your mission-critical priorities, insights into five consumer trends poised to impact brand strategies and actions to take now to prepare for changing consumer behaviors and attitudes.

• Learn which emerging U.S. consumer trends are trending to have the most impact on brand strategies
• Explore consumer values, including what’s shifting over time
• Gain inspiration from examples of brands that are already getting it right

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