Insights from Gartner�s 2026 Marketing Predictions: Take Control of Marketing�s AI Future

What you’ll learn

AI is transforming marketing faster than most organizations can adapt. Gartner’s 2026 predictions reveal how persistent AI agents and GenAI-driven personal tech will collapse traditional channels, reshape campaign execution and demand new approaches to data, content and organizational design. CMOs must balance experimentation with accountability — delivering measurable results while building trust in an AI-driven world. This session provides actionable guidance to help marketing leaders prepare for disruption and secure brand relevance.

How to prepare marketing organizations for agentic systems with robust data, content and context governance.
Strategies to protect brand authenticity and maintain trust as AI reshapes search and social visibility.
Practical steps for adopting composable organizational structures and transparent AI-driven engagement policies.