Chief marketing officers (CMOs) have an imperative to drive efficient growth in a volatile environment. A key challenge for CMOs in 2024 and beyond is disruption in the typical rules of customer value exchange as customer behaviors fluctuate in unpredictable ways. The most effective strategy for CMOs to maintain their competitive edge and surpass consumers' evolving expectations and behaviors is to possess a current comprehension of their targ...

Prepare for marketing’s new directive at the most important gathering for CMOs and marketing leaders. Marketing strategies are straining under the impact of unpredictable macro forces, the erosion of traditional sources of brand value and burdensome operational complexity. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20% less likely to exceed...

Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 15 industries. Three key differences set Genius Brands apart from their peers: 1. Greater agility in adjusting media and content strategies with evolving customer sentiment and behavior; 2. Higher prioritization of and transparency with first-party data acquisition; and 3. A...

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. To address these challenges, marketing leaders are making multiple changes to their major brand strategy, including creating or revising brand positioning. While it can be easy to get swept up in competing priorities, strategic focus builds strong brands that help the organization meet business outcomes. Join this complimenta...

Despite 2022 having fewer lockdowns than prior years, supply chain issues, inflationary pressures and talent shortages hit most retail categories, making consistent growth difficult to attain. Economic headwinds are expected to remain in 2023, which will force retail marketers to double down on digital marketing best practices to drive efficiency and growth. Join this complimentary webinar where Gartner experts explore best-in-class retail dig...

Today, to grow amid uncertainty means marketing and business must create, strengthen and renew connections. As a marketer, you are at the center. Reaching customers whose needs and behaviors continue to shift. Hearing and acting on employees’ voices calling for internal and societal change. And connecting business partners and corporate leaders to support digital opportunities for new growth. After a year of upheaval, you know the chall...

Join your marketing executive peers for an unparalleled program designed for CMOs and their leadership teams. You’ll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy. The virtual Gartner Marketing Symposium/Xpo® 2020 is the place to hone your leadership skills, refine your marketing strategies, and find innovative solutions to help power...