Prepare for marketing’s new directive at the most important gathering for CMOs and marketing leaders. Marketing strategies are straining under the impact of unpredictable macro forces, the erosion of traditional sources of brand value and burdensome operational complexity. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20% less likely to exceed...

Leaders across the enterprise need to make storytelling a more integral part of their skillset. According to Gartner, 73% of organizations say it is important to effectively communicate IT performance. Yet, few IT organizations know how to effectively share and report their performance to senior executives. In fact, the issue is not limited to IT; it’s a two-way dilemma. Yet, how do you create narratives that will resonate with stakehold...

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. To address these challenges, marketing leaders are making multiple changes to their major brand strategy, including creating or revising brand positioning. While it can be easy to get swept up in competing priorities, strategic focus builds strong brands that help the organization meet business outcomes. Join this complimenta...

What trends will most impact manufacturing leaders’ ability to sustain and expand value generation in 2023? Gartner makes annual predictions of what will have the greatest influence on manufacturing strategies, operations and agendas. This complimentary webinar breaks down the top 2023 Gartner Predicts for Manufacturing and their impact on digital transformation strategy, including artificial intelligence, data orchestration, and custome...

Chief marketing officers (CMOs) enter 2023 with an imperative to drive efficient growth in a volatile environment. Customer demand and buying behaviors continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases and geopolitical instability. At the same time, strategic marketing priorities — such as innovation, customer experience (CX) and digital commerce — transcend functional bo...

CIOs often struggle with developing, selecting and using the right metrics, KPIs and dashboards to present to executive leadership. This complimentary webinar will help CIOs and IT leaders create and communicate metrics, KPIs and dashboards that will improve and influence decision making towards your desired outcomes. Determine appropriate metrics for executive leaders Align technology metrics towards organizational outcomes Use metrics to dem...

Automation initiatives, especially hyperautomation, continue to proliferate across enterprises. According to a recent Gartner survey, 55% of respondents had at least four simultaneous automation initiatives in progress, with some enterprises pursuing as many as 15 such programs. This automation multi-tasking increases the opportunities for success, but also the chances for failure. Often, best practices and missteps intersect, creating a fine...

Do you really understand your company’s business model? Understanding business models is a key part of possessing business acumen. They are the blueprint for how an organization creates, delivers and captures value. If an IT leader does not fully understand their business model, they really cannot provide and deliver value to the organization. By learning how your enterprise’s business model works and applying that to explore new o...

Inflection points and wild cards continually threaten to shake up industries. However, future-fit organizations survive disruption by actively sensing and responding to changes. Still, more than 60% of organizations do not have a formal process for this type of trendspotting, according to a Gartner survey. Executives who are not adequately trendspotting already likely will miss critical inputs to their strategic assumptions and planning. This...

Digital product organizations deliver more software faster than ever, but they still struggle to satisfy their customers and stakeholders. Many organizations commit a great deal of time and resources to implementing agile and DevOps, with the goal of delivering value faster. Software engineering teams often use DevOps (or “value stream”) metrics, like release frequency, to measure their performance, but these metrics are insufficie...