In the face of constantly changing technology and market dynamics, buying and owning processes increase in complexity. Every point in the life cycle from first engagement through decision, implementation, customer satisfaction and retention presents executives with big challenges to business growth. Achieving this revenue growth requires a relentless focus to put customers at the center of the business. At Gartner Tech Growth & Innovation...

Today, to grow amid uncertainty means marketing and business must create, strengthen and renew connections. As a marketer, you are at the center. Reaching customers whose needs and behaviors continue to shift. Hearing and acting on employees’ voices calling for internal and societal change. And connecting business partners and corporate leaders to support digital opportunities for new growth. After a year of upheaval, you know the chall...