The government IT marketplace continues to evolve at a rapid pace in this digital age. What once was considered “must do” public sector marketing tasks are no longer relevant in the age of increased activities, smaller staffs, tighter budgets and higher ROI objectives. To provide clarity and practical solutions to this constantly changing market, Digital Government Institute created a Federal Marketing Program to be included at the...

Government agencies require feedback from citizens and multiple other stakeholders to improve customer experience. Effective feedback systems require well thought-out survey questions to obtain valid data. A poor questionnaire will not enlighten decisions, and worse, it could generate bad data that misleads decision makers! The Survey Questionnaire Design Training Seminar was created to help agencies maximize the value derived from agency surv...

Overview: On January 20, 2017 there will be a new President of the United States, but beneath the surface the transition period really has already begun. The last year of a President’s term poses both great dangers and opportunities for career civil servants, and the higher rank of those civil servants, the greater are both the opportunities and the risks. As outgoing political appointees focus intensely on both getting a new job outsid...

Overview: The volume of message data in government departments is expanding exponentially. What if real-time analysis of your email or social media systems could automatically alert you to pending litigation or insider threats? How would you investigate these? How would you determine everyone involved? Being able to detect and stop these threats before they manifest could save your department millions annually, and save your reputation. In th...

The Government Chief Data Office Training Workshop: Leveraging Data Assets and Implementing a Data-Centric Strategy for Your Agency This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create...

Start 2015 with an action plan to identify and get in front of the full range of decision-makers BEFORE the RFP hits the streets! Getting a meeting with a decision maker is a critical key to success in the federal marketplace. Workshop attendees will identify the actual decision-makers for a target agency and opportunity, discuss how many decision-makers may be involved in the purchase, when in the buying cycle you can actually meet (and the s...

Featuring Mark Ryland. In this presentation, accompanied by live demonstrations, Mark will make the case that the automation and scale of true utility-style cloud computing enables customers to build more secure systems than they can typically build on-premises at any reasonable cost. About ISSA-NOVA and Membership Information The Information Systems Security Association Northern Virginia Chapter (ISSA-NOVA), chartered in August 2002, represen...

Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization? If these questions sound familiar, register to join your colleagues at our 2014 Digital Communications Tour in St. Paul, Minnesota. Hear from pri...

Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization? If these questions sound familiar, register to join your colleagues at our 2014 Digital Communications Tour in Washington D.C. Hear from private...

Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization? If these questions sound familiar, register to join your colleagues at our 2014 Digital Communications Tour in Raleigh, North Carolina. Hear from...