Designed for content publishers who would like a refresh on content creation, managers who would like to know more about how their team creates pages, and for those who want to learn how OpenCities can help you create easy-to-follow content your community needs. We begin with a step by step introduction to OpenCities with a focus on learning how to navigate the platform. Once you have a baseline understanding of the platform, we'll introduce b...

Most government organizations don’t need to be convinced of the importance of email. In fact, email engagement continues to rise. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.

It’s no surprise that government leaders are undertaking massive efforts to modernize and digitize services. Citizens today demand (and deserve) a seamless and engaging experience. But how can forward-facing agencies take advantage of modern technology and improve citizen experience (CX) and engagement? We will learn: --Ways to realign your agency around digital goals --Tips for making CX a priority at your organization --Proven steps fo...

The public's digital expectations are growing at a rapid rate, pushed forward by the private sector. Today, citizens not only expect a government website to be aesthetically pleasing, but also easy to navigate and intuitive to use - after all, people visit government websites to complete tasks. To keep pace with your constituents' needs, it's imperative to take a task-oriented approach to website design. To help you get started, we analyzed o...

It's time to get to know your audience A modern digital government is one that prioritizes long-term citizen engagement. In order to build a connection that lasts, you must start by identifying the core motivations and needs of your audience. By creating “citizen stories” - digital journeys pinpointing your audience’s online engagement with your organization - you’ll have greater insight on what, where and when your aud...

Your organization has the ability to enhance public awareness, improve citizen involvement, and positively impact the lives of the citizens you serve. How are governments across the country using digital solutions to keep up? Join us in Atlanta for a free training and networking event on March 21 to: Learn from public and private sector thought leaders.Network and collaborate with your peers in Georgia and the South.Strengthen your understan...

Join your government peers to learn how to tackle citizen engagement, drive program success with digital communications, and streamline internal processes. Register now for new ways to improve how citizens engage with your organization!