According to Gartner, 73% of the world’s enterprises are using or planning to adopt big data platforms and analytical tools to better understand their operations, outcomes, and opportunities. This megatrend is driven by the increasing awareness of public and private sector organizations that technology and expertise are essential to unlock the value of the data they use, regardless of format or source. Few enterprises benefit more from i...

What brand attributes do government purchasers value most? Join us on December 10th at the Ritz-Carlton, Tysons Corner for an exclusive sneak preview of early research results from Leading Brands in Government - a new marketing intelligence program examining what government purchase influencers value most in their selection of vendors and how they perceive contractor brands. Hear early insights only available at this event, including: What con...