Strategic Government Communications for Public Affairs

Are you looking for ways to redesign and refresh your website? Proven strategies for a mobile app? New ways to engage with your audiences using social media and video? Then this training is designed for you!

Expand your reach and gain the involvement — and trust — of your audience by utilizing more impactful, compelling & relevant digital communications to relay your messages and information more effectively.

Hear how other government agencies are using strategic storytelling, visual content, mobile communication strategies and measuring their results – to advance agency missions and engage audiences.

Join your government peers as you benchmark best practices and learn strategies you can apply immediately, including learning how to:

Enhance how you connect with citizens
Develop an effective communications strategy
Identify the right channels to connect with your audience and choosing the right type of content
Measure the impact of your communications strategy with real-time data
Re-design your website to become mobile friendly
Adopt emerging technologies as a tool to assist in the citizen experience
Create an agency-wide culture of customer service
Increase agency brand awareness
Capture audience engagement through low-cost feedback gathering tools
Design a mobile communications strategy to increase audience engagement
Streamline the process for citizens to access information on website
Understand why social media customer service matters to government
Expand your engagement with more compelling content and visual communications
Utilize social media to be relevant, innovative and informative
Use storytelling to connect with your audience
and more!