Survey Questionnaire Design Training Seminar

This event qualifies for 5 CPEs

Government agencies require feedback from citizens and multiple other stakeholders to improve customer experience. Effective feedback systems require well thought-out survey questions to obtain valid data. A poor questionnaire will not enlighten decisions, and worse, it could generate bad data that misleads decision makers!

The Survey Questionnaire Design Training Seminar was created to help agencies maximize the value derived from agency survey programs and align them with the objectives outlined in the pending Federal Agency Customer Experience Act of 2019.

This one day, information-packed training seminar will give participants the skills to create valid survey questionnaires to generate meaningful, valid survey data by improving their survey question writing skills to include how to:

Identify questions to ask
Write effective survey questions to generate more valid, actionable data
Select the proper survey question format to meet research needs
Avoid common mistakes when creating survey questions

Speaker and Presenter Information

Dr. Fred Van Bennekom, founder of Great Brook, has delivered Survey Design seminars for over two decades, training thousands of people both here and abroad, including significant attendance from the public sector. Fred authored Customer Surveying: A Guidebook for Service Managers, and he has conducted survey programs for many clients.