Gartner Marketing Symposium/Xpo

Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor.

Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value.

Join your peers at Gartner Marketing Symposium/Xpo™ 2024 conference as we dive into this year’s theme, Lead Marketing Through Disruption’s Next Wave, to gain the insights you’ll need to create and lead a successful marketing strategy.