Building Your Employer Brand to Attract Talent
This event qualifies for .1 CEUs
This event qualifies for 1 CPEs
This event qualifies for 1 CLPs
Every year the Partnership for Public Service identifies the best places to work in the federal government, based on a survey of employees. This is why agencies should consider building their employer brand, as a necessary component of recruiting talented new people. Many corporations utilize such a strategy to give themselves a competitive advantage, by emphasizing their values and culture, providing opportunities for career advancement, and recognizing and rewarding great work.
As part of the brand strategy, agencies can look to use data to uncover opportunities to burnish their attractiveness to young workers. Stability of employment is a positive, as are benefits such as retirement plans and student loan repayment programs. Identifying the biggest graduation classes, popular majors, and geographic preferences, then tailoring communications, outreach, and social media to convey their advantages.
Learning Objectives:
- Identify sources of data and information available to agencies to shape their employer branding strategies
- Review trends in young people’s interest in public service
- Outline ways to beneficially contrast employment in the public sector vs. the private sector
- Delineate programs that can address security clearance requirements
Speaker and Presenter Information
Jane Norris
Contributing Editor,
FedInsider
Relevant Government Agencies
Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC, Federal Government, State & Local Government, FDA, Foreign Governments/Agencies, NSA, FCC
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Oct 30, 2024, 2:00pm - 3:00pm
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Event Sponsors
Organizer
FedInsider