Proving Value in the Public Sector, Turning Insight into Trust
In state and local government markets, the barrier to growth isn’t access — it’s credibility. The influencers and decision-makers evaluate vendors not by what they promise, but by how consistently they demonstrate value, insight, and trustworthiness over time.
In this 30-minute session, e.Republic unpacks how sales and marketing-led teams can provide value in ways that pass the executive champion, project lead, IT/security, legal, and procurement reviews, resonate with those decision-makers, and accelerate your pipeline progress.
You’ll learn how to create and promote "value-first" content that positions your company as a trusted public sector partner — not just another vendor in their inbox.
What You’ll Learn
- How state and local government reviewers determine what’s credible and what’s not
- Proving value in the public-sector: Insight > Proof > Consistency > Trust
- How to transform thought leadership into measurable credibility
- Proven content formats and marketing touchpoints that clear public sector review
- How to build a repeatable "proof stack" that earns recognition and trust
Who Should Attend
- Private industry gov tech sales and marketing leaders and demand gen teams
- Content, campaign, and product marketing teams
- Sales or partner managers who collaborate with marketing to influence public sector deals
Don’t just sell to state and local government — market like you understand it.
Every touchpoint you build is a chance to prove credibility, not push claims.
Join us and learn how to turn insight into trust — and trust into measurable momentum.
Speaker Details
Jeana Bigham
Vice President of Content and Demand Generation at e.Republic
Jeana Bigham is Vice President of Content and Demand Generation at e.Republic, where she leads integrated marketing programs that connect technology providers with state, local and education (SLED) audiences. She focuses on turning insights into pipeline through custom content, digital campaigns and data-driven demand generation strategies that help partners engage public sector IT leaders. Jeana brings a strong background in public sector marketing and audience development, with a passion for aligning thought leadership with measurable business outcomes.
Scott Hogg
Vice President of Marketing at e.Republic
Scott is a seasoned marketing leader with a proven track record of driving growth in the Public Sector for a Fortune 500 technology company. With deep expertise in crafting and executing high-impact Go-to-Market strategies, he has helped numerous organizations successfully navigate the complex State, Local, and Education (SLED) landscape. Currently, Scott leads a dynamic team dedicated to empowering technology companies to connect with key decision-makers and accelerate their market presence. His strategic insight is backed by a Business Strategy certificate from Harvard Business School Online and an MBA from Samford University. Based in Dallas, TX, Scott brings both vision and execution to every engagement.
Event Topic
IT, SecurityRelevant Audiences
All State and Local Government