Countering Public Opposition to Development Projects

Whether a project is large or small, NIMBYISM or 'not in my backyard' type opposition is almost always guaranteed. Public opposition to projects can often result in costly delays or even the cancellation of a project. In this live webinar 'Countering Public Opposition on Development Projects', we will discuss how an effective grassroots campaign coupled with targeted public affairs tactics can make the difference between project approvals and rejections.

Learning Objectives:

• You will be able to discuss what can be done to counter NIMBY-type opposition.
• You will be able to review the differences between Public Relations and Public Affairs.
• You will be able to explain the role of the public in successful project approvals.
• You will be able to identify how to receive a speedy approval process.

Agenda

 Introduction to NIMBYISM 

• What Is NIMBYISM?
• When Did NIMBYISM Emerge in the U.S.?
• Who NIMBYISM Affects?
• Where Does NIMBYISM Occur?
• Why Does NIMBYISM Occur?
• How Does NIMBY Affect Development Projects?

   What Can Be Done to Counter NIMBY-Type Opposition? 

• Issue Advocacy
• Telephone Identification
• Surveys and Focus Groups
• Project Communications and Branding
• Stakeholder Relations and Meeting Facilitation
• Database Management
• Town Hall Meetings and Public Hearings
• Canvassing
• Petition Gathering
• Effective Leveraging of Social Media, Advertisement, Radio/TV
• Coalition Building
• Strategic Project Announcement and Roll out

   The Difference Between Public Relations and Public Affairs 

• Public Relations: Top-Down Approach/Mass Communications
• Public Affairs: Bottom-up Approach/Grassroots Campaigns
• Why a Grassroots Approach?
• The Role of the Public in Successful Project Approvals
• Minimizing the Opposition
• Influencing Community Leaders

   The Importance of Grasstops and Opinion Leaders 

• Speedy Approval Process
• Direct Public Opinion
• Gain Support From Otherwise Neutral Parties
• Minimize the Legitimacy of Opposition

The Proactive Approach to Keeping Opposition on the Defensive   

Walmart Case Study   

Housing Battle Case Study   

Mixed Use Project Case Study