Of course all smart event organizers track key metrics like registrants, attendance, budget, and profit but many times those metrics are never tied back to the individual marketing campaigns. While it may be easy to smile and say the overall goals were met – we were a success, it is important to take another look at how they were met. As much as possible each piece of public outreach should be able to be measured.
Emails – Which emails got the most opens? Was there something different in those subject lines? What was the offer within the email? Was there a certain time of day or week that performed better? Find the common ties between the high opens as well as the commonalities among the low opens. For future events, do more of what worked and less of what did not.
Just about everyone has participated in a conference call. Some of us even daily! Here’s a truly funny example of a ‘Real Life’ conference call.
Did you catch the event promotion at the end? This video has received nearly 6.7 million views since it was posted at the end of January. How many of those viewers do you think were engaged enough to find out more about the event? Imagine what a video could do for your event promotions.
Already have a video for your Government or Military focused event? Upload it directly to your event post on GovEvents.com.
By Kara Batt, Neubrain Strategic Communications and Marketing Manager
Many state and local governments are nearing the end of the 7-10 year lifespan of the average budgeting and performance management software system, causing more and more key-decision makers to explore new budgeting and performance management technologies.
In fact, according to a 2013-2014 Gartner survey of more than 2,300 CIOs, business intelligence and analytics remain the top technology spending priority for the next three years.
In the past decade, budgeting analytics and financial intelligence and planning technologies have transformed from error-prone manual data entry tools to an array of advanced analytical, integrated, and sophisticated real-time budget management software solutions, improvements that are making software selection much more difficult.
Originally posted on Government Executive by Eric Katz.
The federal government is offering $90,000 to people who can help reduce its travel costs.
Uncle Sam spends about $9 billion annually on travel, and the General Services Administration is turning to its own crowdsourcing website for help reducing that tab. GSA’s Office of Governmentwide Policy opened its Travel Data Challenge on Challenge.gov last week, asking the public to create a “digital interactive tool” that highlights the shortcomings and inefficiencies of current government travel policy.
GSA is “looking to bring a quantitative approach to the data the federal government collects in order to help agencies make smarter business decisions, and to allow them to drive greater saving and efficiencies,” according to the posting. The grand prize winner will receive $35,000, the runner up $30,000 and the honorable mention recipient $25,000.
IBM conducted a study interviewing California state officials to see what that group had learned managing their state’s complicated budget shortfall. The resulting report examined what happened to local California government revenues during this period, which services have been adjusted, how employee benefits have been treated, and what innovations have been introduced.
The authors were able to pull out three key recommendations based on the subjects’ real-world experiences.
- Identify and address structural deficits in a finely grained manner, leaving no major budget category unexamined.
- Foster citizen engagement to encourage widespread dissemination of fiscal information in order to enhance the legitimacy of public policy choices.
- Improve the state/local relationship to reduce episodic, convulsive impacts on local public finance.