Greening Your Event

Earth DayIn honor of Earth Day, we wanted to use a post to share some ideas on how to make your events a bit more environmentally friendly. A four-day national tradeshow can cause 1,874 pounds of emissions per in-person participant. That’s equivalent to burning two barrels of oil. The average conference participant produces 1.41.lbs of landfill at event venues each day.

There is a wide range of things you can do to make your event more “green.” Below are a couple of tips that range from incredibly involved (likely needing a dedicated staff to manage) to more basic. In looking at these options you need to decide what is feasible given your event, attendees, and budget as well as which would make the biggest impression on attendees.

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Event budgets rise by 6%

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Originally posted on www.citmagazine.com by Alison Ledger
The Q1 2014 IPA Bellwether Report has revealed the largest rise in marketing budgets for 14 years, with event budgets rising by 6.2%.

Marketing budgets have grown for the sixth successive quarter and have risen in Q1 to the greatest degree in seven years, according to the Q1 2014 IPA Bellwether Report, published today (17 April).

All areas of marketing saw growth, with main media advertising being the primary beneficiary of the uplift, recording a series record net balance of +11.7%.

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Top tips on Getting Your Audience to Ask Questions

meeting roomOriginally posted on Evvnt Industry News by Adam Parry.

We’ve all been there: the speaker is nearing the end of their presentation, heading towards the fifteen minutes they’ve set aside for ‘questions and discussion’. Then, as the slide with ‘Any questions?’ appears on the screen, you could hear a pin drop. Tumbleweed rolls by and everyone stares at their feet. So why isn’t your audience eager to stick their hands in the air and get involved? In reality there will be a number of reasons, so we’ve outlined a few tips on how you can avoid the post-presentation silence and have your audience desperate to ask questions…

Know your audience

You’d hope that every presenter would have an understanding of the types of people that will be in the audience and what they will be interested in, yet we often sit through sessions that aren’t quite what we expected. When you’re invited to speak at an event make sure you ask the organisers what type of people will be there, what their reasons are for attending and their pain points. If you know who you are speaking to, you can get the content right resulting in a much more engaged audience. If you’re addressing something that they can actually relate to, they’re much more likely to fire a question your way.

Break the ice

First impressions are everything. If you can get the audience on your side right from the off, then things will be a lot easier further down the line. I recently caught the opening session at EMEC 2014 in Istanbul, where Dave Sharpe energised the audience by asking people to take out the most peculiar thing they carried in their bags and showed it to the rest of the audience. It was a simple request, but really lightened the mood and had the audience laughing. From that point on people were engaged and switched on.

Keep them engaged

If you can get away with it, don’t simply introduce yourself and talk at the faces in the crowd for an hour. If you can drop in activities and votes throughout your talk then the likelihood is the audience will feel more energised to participate in the discussion by asking questions.

Make sure everyone can ask questions

You might be happy to stand up in front of a room full of strangers and talk, but not everyone feels the same. According to the National Institute of Mental Health an amazing 74% of people are afraid of public speaking, so you need to get round this somehow. Try using an audience interaction tool to give everyone an equal chance at asking a question or adding their two-penneth without having to speak out loud.

Of course, there are hundreds of ways to engage with your audience (and many books have been written on this very topic!) but following the few simple tips above will go a long way to ensuring some level of audience-based discussion will take place.

Why not tell us what you think about this story and leave a comment below!

Image credit: freedigitalphotos

Events that Lunch: Space for Lunchtime Events in DC

lunchIn the competitive market for people’s time and attention, lunch events are a great option for organizations looking to make a connection with attendees. After-hours events are difficult for some to manage as they need to balance family care after work, however, everyone needs to eat lunch. Why not help your audience use that time effectively?

While lunches can be large hotel ballroom gatherings, there is a great opportunity to use the lunch hour(s) for smaller, more intimate events. Smaller lunches offer a great opportunity for real speaker and audience interaction (more so than a quick Q&A shouted across a large ballroom). Lunchtime events are appropriate for single speakers or panels and even just as a networking venue. There is a huge array of private room options in DC and the surrounding metro area. Here are a couple that we think are interesting spaces to consider.

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The Future of Mobility Goes Far Beyond BYOD

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Originally posted on FedTech Magazine by Brad Grimes.

What does GSA know about a mobile workforce that others may not? Work is wherever the worker is. 

Just as government agencies get a handle on bring-your-own-device initiatives, which allow employees to use their own mobile technology to perform work, some say the BYOD issue is almost moot.

“On BYOD, I think that conversation is going to be outdated before we figure out the answer to it,” said Tony Macri, workplace and organizational strategist at the General Services Administration, at the Intel Security Through Innovation Summit in Washington, D.C.

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