Last month we surveyed GovEvents' organizer members to get a pulse on what they are seeing in the government events' market. The common theme we found is that the environment for government events seems to be stable and unchanging.
This is good news in the wake of the GSA event scandal that dealt a big hit to the government events' market in 2012 and 2013, but should we get comfortable with this status quo? First, let's look at some of the stats:
- 61% of respondents said they are planning the same number of events as they did a year ago.
- 42% of organizations said they are spending the same amount of money on events as they did last year.
- 57% of respondents said that attendance at events is about the same as it was a year ago with 29% noting a rise.
These findings were similar to those discovered by Market Connections earlier this year. In that survey of government employees, the results showed that event attendance continued to be flat for the last couple of years after seeing an uptick after the issues around the GSA event were addressed. Continue reading