Speaking from Experience: Exhibitor Tips

exhibitorLet’s do a show! If only it was that easy. Exhibiting at any event requires a good bit of planning and forethought. Of course, you need to focus on the message you’ll be delivering, develop a booth and collateral that delivers that message, and possibly even create new demos (we’ll have a post on that later), but there are plenty of other details that you need to pay attention to in order to make the show a success. We wanted to share some tactical tips we’ve learned (through success and failure) that will help you and your team get the most out of exhibiting.

  • Mark your calendar to take advantage of early bird pricing for exhibitor materials and services. It can save you some big money. Ship or bring other supplies like trash cans, power strips, and extension cords with your booth rather than renting them from the show vendor.

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The Breakout App of SXSW and What It Means for Events

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here’s something we wanted to share:

MeerkatOriginally posted on bizbash.com

When Ed Gala, global head of events and sponsorships for Philips, arrived at South by Southwest on March 12, he had not heard of Meerkat. That’s not surprising since the free live-streaming app only launched on February 27. But what a difference a day—and an event full of avid techies—can make. Gala became a believer in the potential of Meerkat Friday morning while showing the C.E.O. of a digital strategy company around the Philips exhibit in the Austin Convention Center.

“She said, ‘I’m going to Meerkat this, do you mind?’ So we engaged in a live-streamed exhibit tour using Meerkat. There were about five people watching, and I was so impressed with the fact that we could take our message out and show in real time all the exciting things happening in the exhibit. Shortly after she left I thought we have to experiment with this because it’s a really important tool for us to leverage moving forward,” Gala says. Continue reading

Speaking From Experience: Event Attendance Tips

AttendIn a new series here on GovEvents, we’d like to share some of the best tips and tricks we’ve found in navigating the world of events. From attending to exhibiting, we hope our tips (some discovered through missteps) will help you get the most out of events. In today’s post, we’ll focus on tips for attending events.

  • Go in with a plan – look at the agenda and exhibitor list the week before the event and take some time to plan out your time there. Block sessions you want to attend into your calendar and make notes on the booths you want to see. Make sure you build in time to check emails or grab coffee with people you meet. Doing this a week out also gives you time to confer with colleagues. If others are attending how do you best divide and conquer? If you are going alone, are there sessions or companies they’d like you to see while you are there. Jot down questions you want to make sure you get answered while there.

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Dogs Save Phones, Attendees Save Dogs at SXSW

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here’s something we wanted to share:

dogOriginally posted on http://meetingsnet.com/

As much as I love the puppy-cuddling stations Meeting Professionals International has been including in its World Education Congresses in recent years, I think the huge music and film festival SXSW coming to Austin, Texas, this week may have them beat in the sweetest/coolest canine corporate social responsibility offering. Attendees who find their mobile device batteries running low can tweet to have a charger brought to them by a St. Bernard! As a Fast Company writeup says, “Dead-battery rescue dogs! It’s like the Alps, but way nerdier.”

Mobile battery-case maker mophie is partnering with the Saint Bernard Rescue Foundation to send the dogs (and their handlers) to those who tweet a screenshot of their device’s perilously low battery to #mophieRescue from noon to 7 p.m. March 13-15 Continue reading

Social Media: Not Just for Marketing

SMWe’ve written on the various ways you can use social media for marketing your event, but as this article points out there are a number of ways you can use social platforms beyond straight marketing. The public nature of social media will turn any use of it into marketing but we suggest looking at the platforms specifically for these uses and then reap the benefits that inherently happen.

  • Conversation and Resource Sharing – whether it is through Facebook or on a social site within your own event website. Give people a place where they can share ideas and questions before, during, and after the event. Create this central location for posting presentations and event materials to answer the always nagging question of “where can I find this online?”

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