Rethinking Sponsor Packages

sponsorWith both sponsors and attendees growing more savvy, the days of promising a logo on signage in return for event sponsorship are long gone. Companies investing in your event want a clear story around their return on investment and they know that in the age of advertising everywhere, attendees are fully able to decipher and ignore traditional brand advertising.

We’ve come up with a couple of tips for making sponsorships stand out and provide measurable returns. Continue reading

Predictions Check-in: Big Data

bigdataIn our predictions article, we highlighted Big Data as a hot topic for 2015. Looks like we were not the only ones pinpointing this topic as critical for the IT community. It has made a number of 2015 trends/predictions lists. One article though jumped out at us. An Information Week article looking at Big Data trends specifically called out the proliferation of education opportunities as a key trend in late 2014 and moving into 2015.

On our site alone we have 60+ upcoming events that are Big Data specific. As the Information Week article points out, many of these are offered by vendors looking to fill the void of big data expertise and academics. But it seems the lack of academic study of Big Data is being addressed in a number of online courses and degree programs.  Continue reading

What happened with the GSA in Vegas stymies federal workers

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here’s something we wanted to share:

atrium-hall-ronald-reagan-buildingOriginally posted on By Lisa Rein

When federal employees get together for training and meetings, fancy lunches aren’t on the menu anymore. In fact, food of any kind — tuna fish sandwiches, green salad, oatmeal cookies — can no longer be served by the government. Even coffee is off-limits.

Scientists at the Food and Drug Administration and other agencies say they can no longer travel to academic conferences to present their research.

And mental-health workers at military hospitals say they are in danger of losing their licenses because they can’t attend refresher courses.

Three years after the Obama administration clamped down on travel and training in response to the uproar over a Las Vegas conference where hundreds of federal workers partied for four days at taxpayer expense, the restrictions are taking an unanticipated toll. Employees at a wide range of agencies say the rules are gumming up the machinery of government. Continue reading

5 Ways to Engage Millennials in Meetings

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here’s something we wanted to share:

millenialsOriginally posted on

Loosely defined as individuals born between the 1980s and early 2000s, the oldest millennials are now in their early to mid 30s. In the largest demographic power shift to hit organizations in decades, over the next 10 years more millennials will be entering the workforce and moving into the executive suite.

Associations are also discovering this. In fact, concerned about dwindling membership in the millennial demographic, American Society of Association Executives (ASAE) released a ground-breaking report entitled Associations, Generation Y, and Millennials: What You Need to Know About Your Next Generation Members. The report had take-aways about the expectations of millennials in the arenas of: Continue reading

Firefighter, Soldier, Police Officer…Event Planner?

Forbes recently released its annual summary of the most stressful jobs and coming in at number eight was event coordinator.

stressjobThose of us who have planned events, whether every day or once in a while, know there is a lot of pressure in making sure everything goes just right on event day. While errors are not life threatening as in the other professions listed, the adrenaline rush that comes from knowing you only get one chance to make it right is considerable. Add in the stress leading up to the event – are enough people registered? Why haven’t all of the speakers sent in their slides? What if a giant storm hits right before the event? – and the ranking of the profession starts to make sense.

Continue reading