About Kerry Rea President of GovEvents

Twitter: @Kerry_Rea | LinkedIn: www.linkedin.com/in/kerryrea/ I am a business and marketing professional with an extensive background in company start-ups. I have 20+ years direct experience in the information technology, government, franchise, and construction industries. Having a passion for business, I love brainstorming, collaborating and strategizing on the best ways to achieve our clients' and partners' business objectives.

Exposing the Supply Chain is a Matter of National Security

The phrase "Supply Chain" may make you immediately think of retail giants like Amazon and Walmart or manufacturers like GM and John Deere, but government is highly reliant on security supply chains. A supply chain is the network of all the people, organizations, resources, activities and technology involved in the creation and sale of a product. It encompasses the delivery of source materials from the supplier to the manufacturer, to its eventual delivery to the end user. In government, supply chains have come front and center with the Trump administration's rulings banning government use of products from certain Chinese manufacturers citing security concerns that products could contain ways for the Chinese to spy on the U.S. Companies selling technology to the government have to be able to trace the source of all elements of their products to ensure nothing originated with the banned distributors.

Being able to do this requires a mature supply chain process and solution. Interagency committees have been established to determine best practices in securing increasingly complex supply chains. Understanding supply chains is an expensive undertaking and one survey found that small and mid-sized businesses are opting out, counting on the fact that they will not be the ones called out to defend their supply chain to government. This mentality may not be an option for long.

DoD is getting more and more prescriptive in their security and supply chain guidance, adding the review of contractor purchasing systems as part of bid reviews. GSA has also explored banning the use of refurbished IT, since that includes products where a supply chain cannot be re-created.

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AI 2020 – Artificial Intelligence Making an Impact in Government

Artificial Intelligence (AI) continues to dominate tech headlines. Now, rather than learning what the technology could mean for government, we're reading about where it's being implemented, and the results being achieved. A recent report found that AI is no longer considered optional, but rather a critical component to managing and using large amounts of data. IT leaders in government are looking to AI to automate routine, data-oriented tasks, ease access to diverse sets of data, prioritize tasks based on the benefit to the organization, and generally keep track of ever-growing streams of data.

The Intelligence Community (IC) has long been a top consumer and analyzer of data in government. Not surprisingly, they have embraced AI technology to supplement the work of analysts by reducing the amount of manual data sorting with machine-assisted, high-level cognitive analysis. AI is being used to help triage so the highly-trained analysts can spend their time making sense of the data collected by looking at the most valuable and seemingly connected pieces.

Health and Human Services (HHS) implemented an AI solution when they needed to quickly procure Hazmat suits to meet the response to an Ebola outbreak. Procurement officials were able to use AI to make like-to-like comparisons among products. After the initial tactical analysis, the acquisition teams were able to use the data gathered on department wide pricing and the terms and conditions to better define parameters for ten categories of purchases.

Despite the successful implementations in many agencies, AI is still in the pilot and introductory phase. The Air Force is making it easier to begin experimenting with AI. Because the DoD has strict rules about what can be put on their networks, it is difficult to introduce new technologies into the production environment. The Air Force has created a workaround with the Air Force Cognitive Engine (ACE) software platform, a software ecosystem that can connect core infrastructures that are required for successful AI development (people, algorithms, data, and computational resources).

HHS is looking to use AI to analyze dated regulations as part of their AI for deregulation project. The pilot has found that 85 percent of HHS regulations from before 1990 have not been edited and are most likely obsolete. Using AI to flag regulations with the term "telegram," for example, will begin the prioritization of data that needs to be looked at by humans.

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Tracking the Media Habits of Highly Effective Feds

Market Connections conducted their annual Federal Media and Marketing Study and released the findings at a breakfast event on Halloween serving up a number of treats for those involved in marketing to the Federal government (it also happened to be the morning after the Washington Nationals won the World Series, so the crowd at the DC event was in a jovial mood despite being sleep deprived). This annual survey aims to take the pulse of the media habits of those involved in buying decisions (whether they be decision makers or influencers) in the Federal government. Each year the survey looks at where Federal decision makers turn to get information related to their job and also looks at how they consume media more generally for their personal lives.

This year's survey found that event attendance is holding steady, as it has for several years, and even growing in some areas. One reason for the steady event performance may be the Feds trust in associations. Sixty percent of respondents show a high trust in professional organizations. Peers and colleagues come in a close second, with 57% trusting them as key sources of information. Events, especially those backed by a professional organization, give Federal decision makers a trusted place to interact with their fellow workers to get needed information.

Webinar attendance is increasing, with 78% of people who "attend" webinars doing so in real-time. Another 47% report watching recorded webinars during the workday. The best time to host these webinars? Anytime before 2:00PM works well with the 11:00AM to 2:00PM time block being the most preferred.

Podcasts are also gaining in mindshare in the Federal market with 48% saying they listen. However, the majority of those respondents listen to podcasts for pleasure rather than work (68% vs 32%). Also, when listening to podcasts, the majority of people (48%) skip the ads embedded within them.

In terms of what respondents want to hear, whether it is an event, webinar, or podcast, the survey found that appealing to Federal decision makers as people first rather than potential consumers of a product or service has the greatest impact. The survey found that the biggest concerns of this group were around employee morale and recruiting employees as well as funding and budget issues. They are interested in hearing how work can be made better both from a financial efficiency perspective and a day-to-day employee experience perspective.

This connection to the employee experience can impact who you invite to attend and speak at events. The panel discussion that followed the survey results talked about reaching out to the high ranking C-suite officials and continuing to invite them to attend and speak but also asking them, "who are you mentoring in your organization?" and "who else in your organization would be a great speaker or resource on this topic?" By helping Feds cultivate and showcase talent in their organization, companies can begin to earn that "trusted partner" moniker so many aspire to achieve.

For more results of the survey, visit Market Connections.

There is No Single Way to IoT

It is called the Internet of Things (IoT) - plural - for a reason. IoT encompasses everything from traditional IT devices like laptops and phones to next-generation technologies like virtual assistants (Alexa, Google Home) to previously unconnected technologies like TVs to everyday utilities like HVAC systems and even refrigerators. With this wide range of things, agencies are finding it difficult to catalog every IoT device, making the creation of policies and processes even more challenging.

Shadow IoT--connected devices that aren't managed or monitored by an organization's IT resources--is a real concern for IT teams. In one study, 90% of organizations found IoT devices they were not aware of using their network. These devices can include fitness trackers, digital assistants, and smart televisions. Once these devices are identified, huge security challenges still remain as many of them were not designed with security in mind. There is also such a wide range of devices and manufacturers that policies cannot be applied consistently across all of the different products and systems.

Even known IoT devices can provide security challenges and concerns. Historically, systems running building automation - lights, elevators, sprinkler systems, HVAC - were separate from the IT systems. Today, these Industrial Internet of Things (IIoT) regularly connect to external networks and introduce risk back into the agency networks. As a workaround, a survey of IoT leaders found that 45% of respondents said they were deploying IoT devices on a dedicated network. Continue reading

No More Poker Face – Decoding Attendees’ Real-Time Reactions

We've written here about how the government is looking at facial recognition to improve security and make access to places and data more efficient. While the policy and technology challenges are worked out within multiple government use cases, event planners can look to the same technology to improve how they deliver content and education.

As this article points out, surveys provide a snapshot of audience reaction to an event, but they do so in days, even weeks after it has wrapped. Additionally, there is a lot of effort that goes into getting survey responses back and analyzed, and even then, the sample size may not be statistically valid.

Good speakers and planners know the power of reading the room and adjusting on the fly to keep and increase audience interest and participation. But bright lights, sheer audience size, and general logistics make that problematic. Tracking social media can also provide a real-time pulse on how attendees are digesting and reacting to content. But getting this feedback is dependent on attendees using these platforms and using them in real-time. With facial and biometric technologies, event planners and marketers can remove these challenges and dependencies and collect attendee feedback without having to ask anything of those attendees.

Audience engagement tools using biometrics can identify attendees' emotions without identifying the face or person. In one implementation, video cameras mounted at the side of the stage film the facial expressions of the audience. This feed is run through AI-powered software to identify and track expressions of the people watching the stage and what emotion they are expressing (fear, anger, happiness, etc.). A raw look at this data is available, but within a couple of minutes the software can more fully analyze it and provide a quick view if the audience is reacting positively or negatively.

Following the event, speakers can go back through the data to see where there were emotional peaks. From there, speakers can update their content based on the points that made the most significant connection with the audience.

Pricing can vary depending on the type of technology used and the analytics being run. On average, costs fall in the $5,000-$10,000 range. Some companies offer pricing per attendee, and others have a flat fee. While this can be a large investment, if you weigh the cost of facial recognition against the costs associated with speaker fees, and the event budget in general, spending money to find the effectiveness of sessions makes a lot of sense for future planning.

What are your thought on using facial recognition technology for event planning and management? Have you tried it? Do you want to? Share your thoughts in the comments.