The Digital Marketing Frontier in Government

Summary: Creating integrated digital Marketing campaigns to engage stakeholders in new and innovative ways.

Description: The Digital Marketing Frontier in Government, creating integrated digital Marketing campaigns to engage stakeholders in new and innovative ways. One-day connected forum and two post-forum workshops

Hear practical case study presentations from:

• Australian Communications and Media Authority
• Australian Securities and Investments Commission
• Australian Human Rights Commission
• State Library of Queensland
• City of Boroondara
• Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education
• Australian Government Solicitor
• Australian Museum
• NSW Police Force

At this forum, you will gain insights and learnings to:

* Develop innovative and low-cost marketing strategies

* Understand how to overcome the challenges in government marketing

* Utilise digital and social media effectively to achieve cut-through to customers

* Engage and communicate with stakeholders successfully

* Improve customer service and increase brand recognition

* Incorporate mobile marketing strategies and mobile apps

Keywords: government. public sector, stakeholder, marketing. community, communication, community engagement