Social Media for Government Canada: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results

Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:

• Communicating more effectively and efficiently through the use of social media (Facebook, Twitter, YouTube, Real Simple Syndication (RSS) feeds, video podcasts, social networks and much more)
• Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications
• Building senior management support for your social media programs
• Integrating social media tools into your internal and external communications practices
• Creating Web 2.0 policies and guidelines
• Measuring the effectiveness of your social media strategy and determining its value within your organization
• Monitoring social media for your organization, whether you are participating or not
• Demonstrating the Return on Investment (ROI) of your social media program
• Assessing the legal and policy risks of social media
• Operating social media tools within the boundaries of government restrictions and firewalls
• Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
• Maximizing awareness of your agency's mission to the public
• Overcoming the challenges of implementing social media in a privacy conscious environment
• Utilizing social networking tools as sources of information that the public can use and trust
• Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future

This training has been researched with and designed for FEDERAL, PROVINCIAL & MUNICIPAL GOVERNMENT Managers, Directors, Analysts, Leaders, Officers, Administrators, Specialists, Advisors, Coordinators, Staff, Assistants & Consultants involved in:

• Public Affairs/Relations
• Public Information
• Internal Communications
• External Communications
• Employee Communications
• Employee Relations
• Marketing
• Web Communications
• Human Resources
• Organizational Transformation/Development
• Executive Communications
• Change Management
• Publication & Web Content
• Communication Consulting
• Communications Management
• Communications Research
• Electronic Communications
• New Media/Interactive Media
• Community Relations
• Technology
• Digital Strategy
• Training & Development
• Outreach
• Journalism/Reporting
• Information Services & Systems
• Administration
• Program Management
• Customer Service & Satisfaction
• Evaluation
• Research
• Intranet & Internet
• e-Media
• Learning Communications

...And all those interested in developing social media strategies within their agencies.