Persuasive Proposal Writing: A Proven Approach to Improve Your Technical Evaluation

This event qualifies for 3 CEUs

Do you find your proposals often:

- Provide just the facts of your solution?

- Leave out proof to substantiate your claims?

- Rely on wordy text, filled with jargon and acronyms?

Join this hands-on workshop to learn how we substantially raised the technical score on a bid simply by changing how we presented our solution. We researched how reviewers really evaluate proposals, then aligned our writing process accordingly.

Persuasive Writing provides a structured but flexible approach to grab the reviewer's attention, hold interest, and make evaluation easier.

After practicing each aspect of persuasive writing, you'll leave with an electronic toolkit so you can apply this proven approach on your next proposal or capture.

“This course boiled down the most important principles of [longer classes] into a very tight and cost-effective one-day seminar.”

“Provided a clear template and plan of action to take our proposals to the next level. I would highly recommend this to others.”

--Workshop Attendees

Class includes breakfast, lunch, and snack.

Speaker and Presenter Information

Courses are developed and led by Robin Ritchey, Director for Training and Senior Consultant at Hollywood & Associates. Robin’s rich and varied career spans domestic and international government, commercial, and non-profit clients. At RTI International, Robin provided the leadership to implement a best practice business capture model, doubling the firm’s capacity to win strategic bids. She also served as senior proposal manager. Previously, she worked as a sales executive for a national telecommunications firm and led a firm providing training on grant writing to non-profits.

“Brilliant, convincing, and illuminating speaker.”

Robin has conducted dozens of training sessions covering all aspects of capture and proposal. Her sessions are hands-on, relevant, and fun! Register now – her sessions often sell out.

Expected Number of Attendees

Relevant Government Agencies

Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, NASA, CIA, FEMA, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID