Digital Engagement Strategies For Government Public Affairs

This training brings together leading agencies, sharing their best practices – what worked well, and what didn’t – regarding digital outreach, strategic communications, and social media in government public affairs. With approximately 90% of your audiences receiving information from screen-based devices, social media and digital platforms are necessary to reach your audiences.

Learn how to integrate, manage, monitor, and measure your digital engagement strategies from over 15 top agencies in the government and public sector.

• Department of Education & Hager Sharp will co-present a recent case study sharing how to successfully identify, collect, and evaluate your social media metrics.
• Orange County Sheriff’s Office (Florida) has the secrets on how to use social media to attract positive media coverage without spending money or taking time to prepare a news release.
• NASA Goddard Space Flight Center is known for their successful social media platforms. This presentation will give you insight into how to communicate complex information to the general public and actually have them read it.
• Azusa Police Department garnered international attention when their social media platforms aided in emergency efforts during a massive wildfire. Learn how to provide exceptional content and extraordinary levels of customer service, even during crises, through social media.
• U.S. Immigration and Customs Enforcement shares their story on how they have successfully used a combination of crowdsourcing, social media, and a mobile app to engage the public in their quest to catch wanted child predators.