Adobe MAX 2015

No matter what your role or industry — from creative leaders, designers, film and video pros, tech and business strategists, photographers, and more — everyone at MAX is focused on building great creative experiences.

Each year they arrive in droves, converging upon cities far and wide for several days of hobnobbing with some of the most creative talents around. This is MAX, the annual “creativity conference” launched in 2003 by Macromedia, the creators of Dreamweaver who wound up being acquired by Adobe only two years later.

Adobe has since upheld this tradition with events in North America, Europe, and Japan. Following the shift four years ago from packaged Creative Suite software and the advent of Creative Cloud, Adobe MAX has morphed into more of a consumer affair, with more designers, photographers, web coders, videomakers, and illustrators in attendance.  We think it was one of the best conferences of the year, and creatives should serioiusly consider attending in 2015. 

Here are the reasons you need to attend and the ways your organization could benefit:

• You'll learn from the experts — MAX sessions and labs are taught by the best in our industry and you can attend sessions that are directly related to the job you do.

• You'll get inspired to produce better work — You'll be exposed to new ways of thinking about your projects and see some of the coolest, boundary-pushing work out there.

• You'll  become more productive — You’ll attend hands-on training labs to learn new tools, techniques and workflows that streamline your tasks and you’ll learn from real-world case studies of success.

• You'll  learn more about the creative industry — At MAX we’ll be exploring ideas around how creativity is changing the world, and the role that our company can play in this creative economy.

• You'll  learn from my colleagues — MAX attendees come from organizations (small and large) from all over the world. You’ll be able to exchange ideas and get solutions to the challenges your organization is facing.

MAX is worth the investment. It’s the one conference where you can learn about industry trends, get exposure to new products and technology, and kick start your creativity all at once.