Measuring Communcation Success: How to Target ROI in a Qualitative Field
Can government communicators quantify success in a largely qualitative field? Can we effectively measure the value of our efforts? Join NAGC on November 18 to kick off and association-wide discussion on communications ROI. To start the conversation, we will be joined by Christina Francisco, Associate Director for Digital Marketing and Engagement at the American Diabetes Association.
In this session you will learn how to:
- Tell the story – gather data and use it to engage your audience
- Bring your results to the table –boil achievements down into numbers
- Perspective – plan your communications strategy with the perspective of your audience
Talk about the big picture – tie your successes to the overall success of your organization.
Registration is free for NAGC Members!
$49 for non-members. Register by November 17, 2015. For more information, go to http://nagconline.org/.
Speaker and Presenter Information
Ms. Francisco leads the American Diabetes Association’s digital marketing communication efforts and oversees the strategic positioning of its digital communications efforts. She is also charged with ensuring that the association has the tools to track and analyze key performance metrics, share information across the organization, and use data to drive decisions.
Before moving into her current role, Ms. Francisco served six years at the Partnership for Public Service. The partnership’s mission is to revitalize the federal government by transforming the way it works and inspiring new generations to join public service. Ms. Francisco led the organization’s email marketing efforts, its implementation and management of communication systems, including Convio and Salesforce.com (CRM), and its strategic messaging. Previously, she held positions in the private sector including serving as a contract engineer for AT&T. Ms. Francisco holds a Bachelor of Arts from San Diego State University.
Relevant Government Agencies
Air Force, Army, Navy & Marine Corps, Intelligence Agencies, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, FEMA, Census Bureau, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, USAID, National Guard Association, EEOC
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Nov 18, 2015, 1:00pm - 2:00pm
ET
Cost
| Members: | $0.00 |
Website
Click here to visit event website
Organizer
National Association of Government Communicators
Join the event conversation:
@NAGC
