Shape Customer Behavior Using Data, Predictive Analytics, and Salesforce

View our on-demand webcast for an exclusive thought leadership webcast on how hospitality companies can enhance customer loyalty through personalized marketing and engagement to increase sales and overall customer satisfaction.

The webcast will feature Blair Linville, CEO and Founder of Tectonic and a 2x Dreamforce Main Stage speaker. Before founding Tectonic, Blair served as the CIO for Harrahs Entertainment, a $12B company differentiated by powerful marketing & industry leading analytics. In his role, he utilized big data and analytics to draw insights about customers and leveraged Salesforce to shape customer behavior.

Blair will highlight how companies can Shape Customer Behavior Using Data, Predictive Analytics, and Salesforce. Register today and learn:

With increases in the availability of data, predictive analytics and Salesforce, it's easier than ever before to shape customer behavior
How data drives decision making by providing a 360 degree view of the customer, allowing for predictive and personalized customer journeys
About how a luxury hospitality company used their data to market and cross-sell more effectively to drive 21% revenue uplift
What tools and technologies are available to companies and ways in which agile methodologies can be used to iteratively implement solutions

Tectonic is a premier Salesforce and big data analytics integrator renowned for its Salesforce CRM transformation, marketing automation, and big data consulting services, with a global client roster of legacy brands.