Optimizing Social Media for the Public Sector

Social media has become the most effective tool for organisations to communicate and engage with their stakeholders. However most government agencies struggle to use these platforms effectively. How can bureaucratic messages become innovative and engaging? Government content does not have to be static and boring. Through understanding the current trends and expectations of how people want to be communicated with, public sector organisations can develop a social media presence that connects with, relates to and engages diverse audiences.

The Optimising Social Media for the Public Sector conference will give you the key skills needed to become a social media guru, through providing strategies to leverage current and emerging platforms, creating interesting and relevant content for your target audiences and effectively measuring the success of your strategy. Who will attend? Representatives from Federal, State & Local Government organisations with responsibilities for: - Social Media - Communications - Digital Communications - Public Affairs & Relations - Stakeholder & Community Engagement Featuring the following platforms: - Twitter - Facebook - Instagram - LinkedIn - Messenger